Just a Little Label Love

Gary Vaynerchuk visits Katie Lee Joel and totes along some Rosé

The last wine they taste is from A Donkey and Goat, and the first comment is “I like the label”. I’m glad to have produced something that is universally commented on, especially since it’s wrapped around truly great wines. My job was to get people to notice the bottle, which is hard in a crowded wine market, but much easier than getting them to remember the wine. Big Cudos to Jared and Tracey.