Domino’s Pizza has been trying to convince you that they are no longer a big, insensitive corporation who does a lousy job of creating products and will cut any corner if it benefits the bottom line. Whatever.
One of the things they did to this end was post this documentary on the way pizza commercials are shot:
Pretty neat. The amount of work that goes into making a TV pizza look slightly more appealing than a real world pizza is remarkable.
I find it interesting that they view not staging photo shoots to be a sign that they’re being more honest. What’s next? No lights on set? No scripts? No make-up? Where do they draw the line at what counts as staging? Obviously they’re going to do some things to make things camera-ready, where do they draw the line on what’s honest and what’s dishonest? And who said film is by it’s nature “honest”?
I’ll never eat their pizza, but I’m grateful they showed someone screwing a pie to a cutting board and then covering the screws with pepperoni.